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BRAIN, BEHAVIOR, AND CANCER SEMINAR SERIES September 27, 2012, 12:00 pm - 1:00 pm Hillman Cancer Center, Cooper Classroom AB

Sponsored by

The Biobehavioral Medicine in Oncology Program, University of Pittsburgh Cancer Institute

Why does pro-smoking media contribute to adolescent smoking?


William G. Shadel, PhD

Senior Behavioral Scientist, RAND Corporation

Abstract: Exposure to pro‐smoking media (e.g., cigarette advertising, smoking in movies) contributes to adolescent smoking. Although the field has done a good job of documenting that this relationship exists, it has done a less good job of trying to understand why pro‐smoking media is associated with adolescent smoking. This talk will present a series of laboratory and field studies that have had the goal of identifying the mechanisms that contribute to prosmoking media’s impact on adolescents.


Light lunch provided.  Please contact Susan Sharp ( if you plan to attend, need directions, or need more information.


The Cooper Classrooms are located on the ground level of the Hillman Cancer Center, 5115 Centre Ave, Shadyside. After entering the building walk to the left past the elevators and gift shop and make the first left down the hallway. Room C is the 3rd door in the lobby area. Parking is available in the garage at the UPMC Cancer Pavilion across the street from the Hillman Cancer Center (~$6 cash/credit for 1‐2 hours). There are also parking meters along Centre Avenue, Cypress Street, and Baum Boulevard in the blocks surrounding the Cancer Center. The 71A & 71C both travel from Oakland and stop at Cypress Street just beyond the Cancer Center entrance. UPMC shuttles also run between Oakland and Shadyside (‐Shadyside%20%20Effective%2002%2018%2010.pdf.